Over the last few decades, more Americans are choosing to leave the hustle and bustle of urban living for the open spaces, tight-knit communities, and simpler pace of life that rural living has to offer. This shift, known as the Rural Revival, marks a significant cultural and demographic trend that is redefining how people view rural America.
WHAT'S DRIVING RURAL REVIVAL?
The Rural Revival is fueled by a mix of lifestyle preferences, economic incentives, and shifting work opportunities. According to the Pew Charitable Trusts, many Americans moving to smaller towns and rural areas cite affordability and a desire for a slower pace of life as key motivators. Pew notes, "In rural areas, people find space to live, lower housing costs, and a greater sense of community safety and trust"
The COVID-19 pandemic accelerated this trend, with remote work enabling professionals to prioritize lifestyle over location. As the Population Reference Bureau explains, this migration reflects a broader societal shift toward less densely populated communities: “The rural rebound is not a fleeting phenomenon but a significant rethinking of how and where Americans want to live”
SMITH COUNTY: A BEACON FOR RURAL LIVING
Smith County is uniquely positioned to showcase the best of rural living, offering affordability, strong community values, and modern amenities that attract and retain residents.
Kansas ranked as the #2 state for cost of living in the U.S. in 2023, according to Forbes. Housing costs in rural areas like Smith County are significantly lower than in urban and suburban areas, making homeownership an attainable goal. While rural housing inventory can sometimes be limited, the affordability and space available are unmatched.
Smith County stands out as a leader in rural healthcare. With state-of-the-art facilities and skilled professionals, residents can access comprehensive care without needing to travel far. This commitment to quality healthcare reflects a broader trend in rural areas seeking to close gaps in access and improve local resources for families.
Education in Smith County is a cornerstone of community strength. For instance:
USD 237 (Smith Center): Known for its motto, “Together, We Are Champions,” this district offers a personalized educational experience for its 420 students spread across 599 square miles. The district consistently achieves excellence in academics and extracurriculars, with 2024 seniors earning nearly $900,000 in scholarships.
USD 110 (Thunder Ridge): With a favorable 11:1 student-to-teacher ratio and innovative technology programs, this district emphasizes unity and communication among students, parents, and staff. Thunder Ridge also boasts an award-winning music program and continues to receive state recognition for academic and extracurricular achievements.
These schools reflect the broader trend of strong educational systems in rural areas contributing to the appeal of small-town living.
A WAY OF LIFE THAT MATTERS
The Rural Revival represents more than just migration; it’s a deliberate lifestyle choice. As families and individuals seek affordability, community connections, and quality services, small towns like Smith County stand ready to welcome them.
Whether you’re drawn to the opportunity for homeownership, access to high-quality healthcare, or exceptional education systems, Smith County embodies the values and opportunities that define this movement. As mentioned by the Population Reference Bureau, this migration is a “return to roots” for many, blending modern conveniences with the timeless appeal of rural living
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